CRM, customer service and communication
Optimove integration
We have already integrated Optimove in production and connect it to your system: reliable, traceable and monitored in operation.
What is Optimove?
Optimove is a CRM marketing platform. Customers are segmented by their behaviour and addressed automatically through campaigns, for example by email, push or rewards.
What we have built
- Customer data and events connected to Optimove, as the basis for campaigns.
What matters in the integration
- Agree on the data model early: which events and attributes the campaigns really need.
- Book rewards and bonuses from campaigns correctly in the customer account.
What we build around it
- Events from the core system such as registration, login and deposit sent to the platform in real time.
- Customer data kept in sync, consent (opt-in) respected.
- Excluded or protected customers receive no marketing where the market requires it.
- Campaign impact measurable in your own tracking.
- An outage of the platform does not slow down the core system: events are buffered and delivered later.
Frequently asked questions
Can Limeship integrate Optimove into our existing system?
Yes. We have already integrated Optimove in production, in a platform with online portal, apps and branches in several markets. We connect it to your existing backend, whether .NET, Java or another stack, and take over testing, monitoring and operation if you wish.
What do we need to get started?
A contract with Optimove, access to the test environment and the requirements of your business side. We clarify everything else in a first conversation.